Est: 2022 in Austin, TX.
Tiffany Vogelpohl; owner, operator and stylist of one of the hottest hair salons in Austin Texas (The Collective ATX) knew that bringing a boutique into her salon space was a beyond brilliant idea.

Styling and serving everyone from your typical groovy Austinite, your new-to-ATX tech savvy transfer, celebrities and everyone else in-between; we had something in our boutique for you! Being so close to downtown in one of the fastest growing cities in the US and having the opportunity to grow and see so many amazing styles come through our door we felt inspired to have something for everyone.

As demand for our threads and new stylists kept growing, salon space was limiting. Tiffany knew that bringing the boutique online would help us branch out. Jessica and Chloe who both previously worked at the salon hopped on board to make the online boutique dream a reality. The three of us work together to make this small operation flow. Each piece in our collection is carefully handpicked to curate our inventory as well as hand packaged and shipped to you.

So whether you are going out for a night on the town, a stylish mom heading to Zilker Park, going out on a first date or hitting the red carpet; we know you will find exactly what you are looking for right here at Pretty Modern. xx

Don't hesitate to contact us on: 
tiffanyvogelpohl@yahoo.com